Curators All the Way Down

Artwork by Ilya


Last year, I published the piece Curators are the New Creators, arguing in favor of a business model centered around “good taste.” This piece expands upon that previous work by putting a magnifying glass on the relationship between curation and commerce. I’m grateful and excited to be writing it with Jesse Lee of Basic.Space, who’s helped to illuminate the unique relationship between goods and tastemakers.

In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.

According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize… that social status didn’t lay where Madison Avenue had said it lay in the 1950s and 1960s and 1970s — in people with the most education, the most money… [Coolhunters set] that paradigm aside” and placed value instead on personal influence. These were individuals who mastered their crafts by consuming large amounts of information — style, culture, behavior — and figuring out how to digest it all before anyone else. Gladwell argued that the rest of us “rely disproportionately” on these coolhunters when it comes to making decisions.

Source: TIME Magazine
Source: Google Trends

Now, culture is more decentralized than it’s ever been.

Just like we saw in TIME’s 2006 Person of the Year — if Web 2.0 was all about you, then Web 3.0 is all about us.

Artwork by Basic.Space



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Gaby Goldberg

Gaby Goldberg

Investor at TCG Crypto. Alum @Stanford. Follow me @gaby_goldberg.