Artwork by Ilya

Introduction

In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.


Wikimedia Commons


Why do people come? Why do people stay? Why do people share? Why do people pay?

1. Why do people come?


La Grenouillere by Pierre-Auguste Renoir




In consumer technology, everything old is new again.

Another growing trend among modern alternatives to legacy products is the comeback of the command…


The Business Model of Good Taste

Gaby Goldberg

Investor at @BessemerVP. Alum @Stanford. Follow me @gaby_goldberg.

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